By David N. Harding, Staff Writer

A Marketplace for Freedom-Loving Americans
PublicSquare was launched with a clear purpose: to connect consumers with businesses that share their values—specifically those rooted in faith, family, freedom, and traditional American principles. As a "MAGA-friendly" digital marketplace, it provides an alternative for Americans who are tired of the increasingly left-leaning corporate world.
However, as PublicSquare grew in popularity, it attracted attention from political opponents. According to Yahoo News, Trump critics have begun circulating lists of businesses found on PublicSquare, encouraging fellow activists to boycott them—a tactic ironically opposite to PublicSquare’s intended mission.
The Attempted Liberal Boycott
Social media posts calling for boycotts of PublicSquare-listed businesses have gone viral across platforms like X (formerly Twitter) and Reddit. Liberal users have even framed PublicSquare as a "cheat sheet" to find companies to avoid, highlighting the platform’s open embrace of patriotic and conservative values.
Yet despite the noise, evidence suggests that the impact of these boycotts is more symbolic than substantial. A deeper look into the actual effects shows that these campaigns have not crippled the businesses involved, nor have they achieved any significant financial harm.
Are Businesses Actually Hurting?
Contrary to the media narrative, many small businesses listed on PublicSquare have not reported major financial losses due to these progressive-led boycotts. In fact, some are seeing increased support from conservative customers who are motivated to back companies willing to stand for their principles.
A report from the San Francisco Chronicle found that small businesses in more liberal areas, like the Bay Area, have noted an uptick in positive customer feedback and even higher sales after being featured on PublicSquare. The backlash appears to be galvanizing conservative consumers rather than deterring them.
This phenomenon is not new: in recent years, numerous attempts by liberal activists to “cancel” conservative or Christian companies (such as Chick-fil-A or Hobby Lobby) have often backfired, leading to stronger loyalty and booming business.
PublicSquare’s Response: Staying the Course
Michael Seifert, CEO of PublicSquare, addressed the criticism directly, reaffirming that PublicSquare is about promoting freedom—not enforcing conformity. Seifert emphasized that "the beauty of America is that people have the right to choose which businesses they support" (San Francisco Chronicle).
Rather than retreat or modify their platform, PublicSquare is leaning into its mission, helping patriotic Americans find businesses that align with their values without apology. Seifert also highlighted that consumer freedom cuts both ways: just as some may choose to boycott, others are free to rally in support.
Why the Backlash is Failing
Ultimately, the attempted liberal boycott reveals a deeper reality about the American economy: values-based consumers are a growing force. Conservative Americans, long underserved by major corporations, are eager to put their dollars where their beliefs are—and PublicSquare is giving them the tools to do exactly that.
Furthermore, grassroots conservative consumers often have a stickier loyalty to brands that stand firm against progressive pressure. Unlike left-wing boycotts, which often burn hot and fade quickly, conservative support tends to be long-lasting and principled.
PublicSquare’s success reflects this broader cultural shift: freedom-loving Americans are no longer content to quietly patronize companies that undermine their values. Instead, they are building parallel economies that strengthen their communities and fortify their beliefs.
Conclusion: PublicSquare is Winning
While liberal activists may have tried to weaponize PublicSquare’s own listings against it, the effort seems more like an online tantrum than a serious economic threat. Businesses listed on the platform continue to thrive, buoyed by an energized base of consumers who are tired of corporations pandering to left-wing politics.
In the end, PublicSquare is doing exactly what it set out to do—helping Americans vote with their wallets, support their beliefs, and build a marketplace that celebrates faith, family, and freedom.
For conservatives and freedom-loving Americans, that’s not a setback. It’s a victory.
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